Hi, I’m Caitlin. A systems-minded product leader working across UX research, service design, and cross-functional product strategy. For 10+ years, I’ve helped teams untangle complex products, operational workflows, and customer needs—then turn that complexity into clearer systems, stronger decisions, and better experiences.
My work lives in the space between insight and execution. I’m especially drawn to ambiguous problems, service friction, and the kind of challenges that require aligning people, process, and product—not just designing screens.
Case Studies
dinner tonight with h-e-b
Helping busy Texans make convenient and satisfying dinner choices with H-E-B as their top pick.
Hologram’s ideal consumer profile
Streamlining Success: The Ideal Customer Profile Guides Priority Initiatives and Aligns Company Goals
Hologram research program
program management, research
H-e-b introduces snap to curbside
Service design, research
indy admin navigation
product and experience design, IA