Hello! I'm Caitlin, an ATX-based product designer, amateur chef and rescue-dog mom with an affection for painting and hand lettering.
Currently, I help people across the country find, compare and book self-storage through SpareFoot.com.
Before that, I was the product designer at a tiny Austin startup, hOp, working on a native app focused on building and empowering apartment communities. I began my design career helping to surface the best online and in-store deals at RetailMeNot.
Work
Building a Design System
An in-depth view into the process of creating SpareFoot’s very first design system.
SpareFoot Customer Journey Maps
Take a look into how we navigated through the challenges of creating a non-liner customer journey map for one of our SpareFoot personas.
Sending Text Message Reminders
How might we use SMS reminders to help ensure that customers who made a reservation on sparefoot.com move into their unit?
Leveraging Consumer Emails to Drive Move-ins
A chance to update not only the visual design but the content in our emails to provide all the information customers will need to successfully move into the storage unit they reserved.
hOp Adds Events and Perks
Explore the design work behind two new product features—members of the app will soon be able to create and promote their own events and redeem resident-only perks at local shops and restaurants.
*This case study is password protected